The Power of Brand Essay Example | Topics and Well Written Essays - 3500 words

The Power of Brand - Essay Example Today, a brand is made out of not one, but a host of cultural ideas. Branding as a strategy involves a multitude of elements such as symbols, words and images; experiences and feelings, patterns of belonging, allegiance and identity; values, belief systems and knowledge; and many, many, many more. (Grant, 2006, p. 90) This study concerns the power of international brands of consumer goods to foster consumer loyalty to the brand. The dissertation proposes to explore the phenomenon of brand communities of international brands in local society, to describe and document how these brand communities distinguish themselves from one another in terms of their common viewpoints, attitudes towards their product brand, their rituals and traditions. It shall thereafter be verified whether this same set of values, representations, behaviour patterns and rituals are replicated in similar brand communities in other parts of the world. In particular, the study shall focus on the existence of brand communities as an element of the market strategy that seeks to foster what may be almost described as a â€Å"cult following† – a phenomenon more persistent than a fad and which has every indication of a subculture that goes beyond merely repeatedly purchasing the product. The study shall examine those brands for which the phenomenon has entrenched itself, such as the following suggested brands: One may argue that â€Å"Harry Potter† or â€Å"Star Wars† may be classified as â€Å"brands† for the purpose of this study, despite both being concoctions of literature and cinema. It cannot be denied that what was one book and one movie have spawned not only into a series of books and movies (commercially successful, one might add), but also several other product lines that have proved profitably franchises because they carried the names â€Å"Harry Potter† and â€Å"Star Wars†. In this manner, it may be said that â€Å"Harry Potter† and â€Å"Star Wars† have evolved into

Critically Assess the Employee Relations Management Style Adopted By Essay

Critically Assess the Employee Relations Management Style Adopted By ACME Engineering - Essay Example 148-149). ACME is a sales and a manufacturing operation. This makes us different from other Japanese plants that have will have just a manufacturing operation. This is one significant organizational difference among ACME and further UK Japanese plants. ACME is an industrialized plant and a selling tool. It's also a declaration of commitment to the long term in Europe. â€Å"Acme components represent computational elements and data stores of a system. ACME’s managerial style included a mechanistic organization† (Garlan et al. n.d., p. 52). Management Style Used by ACME: ACME follows a classical-scientific method to management with autocratic management style. â€Å"Autocratic management style is used when leaders tell their employees what they want done and how they want it accomplished, without getting the advice of their followers. Some of the appropriate conditions to use it are when you have all the information to solve the problem, you are short on time, and your e mployees are well motivated† (Leadership Styles 1997). The autocratic management style leaves no room to workers payment to the running of the industry, and they are treated quite and impersonally; frequently ignored when they suggest developments for the business. Because the classical-scientific technique relies on every member doing their individual task to contribute to the entire business, the high stages of absenteeism signify that work is not getting done; hence the production of the business will suffer. ACME’s vertical separation, which includes of four stages of control, constitutes the distribution of authority among the organizational hierarchy levels and technologies to provide the organization more control than its activities and projects. â€Å"In addition to profit sharing, the executive pay package at Acme should include a stock option plan† (Lawler 2011, p. 248). ACME is extremely centralized. Directors from the top of the class structure have a ll the control to create the majority of the choices for the organization, and subordinates are probable to follow instructions. Even though, I consider that ACME has founded a high level of formalization and standardization, they experienced complicatedness abiding to their own policies. Employees at ACME use individual specialization, where workers concentrate on one particular work and area individually. â€Å"Acme’s top executives were actively looking for managers whose behavior and management philosophy aligned with this new orientation. These efforts reinforced the emphasis on sensitivity to bias and racial stereo types that Bowman had initiated† (Thomas & Gabarro 1999, p. 162). Following are the Managerial Style Structure of ACME. Specialization Type: At ACME, the head retained the single structure of the plant, before it became a divide entity. The managerial structure was well-defined, with high quantity of separation of labor. Each section executed its task separately. Therefore, type of area is individual. Integrating Mechanism: Due to the well-defined, tall ladder of the organization, the basic incorporating mechanism in ACME is Authority. Distribution of Authority: The majority choices were issued from top of the organization down to its lesser levels. Distribution of power was mostly centralized. Standardization of Rules: Most of the works were being done in an already defined method, were orders to create actions which were issued among